Pricing Strategies, Marketing and Monatization

Added on June 16, 2022



Pricing strategies


Based on Statistica.com research the average revenue per user is 64,18$ for fitness apps. So taking it into consideration one can adjust the pricing strategy and provide users with a good offer. 

For example, users of our client can access the app for free but then need to upgrade their subscription for specific programs or give 7 days free trial access and then purchase, or offer a monthly subscription with the cheaper option for quarter subscription.



Calculate the average of users and add the pricing strategy for your workout app.

On Your Move, you can change the pricing & subscription intervals.
Multiple plans with different tiers can be created and differentiated between simple and premium plans and workouts.




App store registration costs and payment
Both Google Play and Apple charge for registering an account to be able to publish apps in their stores:
 
Google Play: $29 one-time fee
Apple App Store: $99 per year*

*We ask our customers to create their own accounts, so there is no risk for apps and their business. And also payments that go through the apps are directly transferred to our client's bank accounts.

Payment/ Transaction fees
Google & Apple both allow online payments outside of the app as long as there is no call to action to the online payment. This means that no sign-up links are allowed to external payment methods. It is permitted to offer online payment and in-app payment next to each other. 

In-app payment:
In-app, the price automatically displays in the user's currency (Available in any currency). 
Apple and Google both lowered their commission in 2021 from 30 to 15 percent for Apps doing under 1 million per year. However, for Apple, it is required to apply for the small business program: as it is not automatically granted.

Google: 15% per transaction
Apple: 15% per transaction

One advantage of Apple & Google in-app payment is that you are automatically tax compliant with the sales tax worldwide. 
This is not the case for online payment providers, although, for most countries, there is a high enough threshold that it won’t be a problem in most cases.

Online payment:
Next to in-app payment, users can also sign up and pay online.
Every payment provider has different but similar pricing. Averages between 2-5% per transaction, differs per payment type, check the payment providers for details.
For US/EU: stripe.com
For NL/EU: Mollie.com

Your Move provides a few standard web pages you can use for your marketing purposes.
For instance, user can sign up and pay via the browser before downloading the app: https://jtl.ymove.app/


  1. Marketing and Monetization 

1. Phase: Getting Leads
Create a compelling ad, post or story to inspire your audience to action by combining an emotional trigger, pain point, or cliffhanger with a call to action to download your branded fitness app. Offer something "sweet" like a course or short challenge that gives enough value for people wanting to download your app.

This call to action leads to commitment and gets them out from the social media channels and into your app. Where you have complete control and can convert them to paying customers.

Instagram followers
The single best-working Instagram marketing strategy right now is: REELS -> To gain followers and convert them to your clients without any costs!


Also, it is the most effective way to reach out to new customers! Daily, a hundred thousand are using reels to find funny and engaging content, so offer funny and exciting videos in Reels, to connect with the existing followers and inspire for action the potential customers. Of course, no one can replace good IG Stories, but Reels are a more interactive way to reach out to new followers. 

After generating new followers it is time to sell your fitness programs through the app.


2. Phase: Convert
Once you engage your clients, offer them great value that fits their needs. Do they want to lose weight, solve their back problems, or gain muscle? 

Target those problems with workout programs, courses, and nutrition—the more specific, the better. And then convert them to paying users by offering a solution to their problems. 
Offer different pricing for different customers: low prices, medium and high for one-on-one training sessions, for example.

3. Phase: Keeping them around

Keep your clients engaged on a daily/weekly basis by offering lots of value with online events, community, courses, food/workout tracking, and workout programs.

These steps are pretty simple and very easy to apply.

Getting people to join their fitness programs is not difficult, especially if you follow the marketing principles we have explained. However, you need a structure that will help you keep the commitment of these clients. 

Your Move was designed to provide you with just that – an app that allows you to manage everything about your fitness programs and classes. It is completely customizable with features designed to suit your unique needs. 

Trilled to know more or inspired to build your own premium app for iOS & Android?
Book a call here: